Using Product Upgrades to Develop Lasting Customer Relationships in Last-mile Markets

In last-mile markets, overcommitment to one-time sales interactions can limit profitability and hamper business growth. Distribution businesses that invest too heavily in reaching net new customers for every sales effort can end up hindering their ROI through expensive attempts to connect with increasingly hard-to-reach consumers. Establishing longer-term relationships with existing customers in these markets is […]

How to Increase Repeat Sales in Last-Mile Markets

In last-mile markets, building positive relationships with low income consumers is critical if businesses intend to increase repeat sales and foster sustainable, long-term sales growth. With the right tools and technologies, last-mile distribution businesses in emerging economies can move beyond one-time or limited sales interactions, and provide consumers with the options they need to make […]