Upcoming Webinar: Drive Your Sales Growth With Repeat Purchases and Customer Loyalty

Did you know that it can cost your company 5x more to attract and acquire a new customer than to nurture and keep an existing one? Loyal customers can also be more profitable in the long term for product distributors. Research has shown that businesses have a 60% to 70% chance of selling to an […]

Using Product Upgrades to Develop Lasting Customer Relationships in Last-mile Markets

In last-mile markets, overcommitment to one-time sales interactions can limit profitability and hamper business growth. Distribution businesses that invest too heavily in reaching net new customers for every sales effort can end up hindering their ROI through expensive attempts to connect with increasingly hard-to-reach consumers. Establishing longer-term relationships with existing customers in these markets is […]