If you’ve ever investigated the principles behind customer retention strategy, then you may be familiar with the following time-honored statistic: 80% of your company’s future revenue will come from just 20% of your existing customers. Additional research also suggests that repeat customers are likely to spend 67% more than new customers. With this information in […]

In last-mile markets, building positive relationships with low income consumers is critical if businesses intend to increase repeat sales and foster sustainable, long-term sales growth. With the right tools and technologies, last-mile distribution businesses in emerging economies can move beyond one-time or limited sales interactions, and provide consumers with the options they need to make […]