Title: Drive Your Sales Growth With Repeat Purchases and Customer Loyalty
Presenter: Evans Ouma, Account Executive, Angaza
Description: Did you know that it can cost your company 5x more to attract and acquire a new customer than to nurture and keep an existing one? Loyal customers can also be more profitable in the long term for product distributors. Research has shown that businesses have a 60% to 70% chance of selling to an existing customer, while the probability of selling to a new prospect is only 5% to 20%.
These statistics, along with data that suggests that repeat customers are likely to spend 67% more than new customers, are leading distributors in emerging markets to invest more time and resources into their customer retention and loyalty strategies. With this in mind, what steps can your organization take to build trust with existing customers and extend sales relationships over time to increase revenue?
Learn How You Can Build a Successful Customer Loyalty Strategy With Angaza
Tune in to this webinar to discover how the Angaza platform can help your product distribution business create profitable long-term relationships with your existing customer base. Whether your business is selling solar home systems, clean cooking solutions, agricultural tools, mobile devices, or virtually any life-changing product you can imagine, you’ll learn how Angaza’s sales and customer management solution can provide the powerful tools you need to maximize revenue from your product portfolio.
You’ll come away from this session with more insight into how you can successfully drive repeat business in the markets you serve by using Angaza to:
- Bundle sales of in-demand products like smartphones and consumer electronics with other frequently purchased products to create profitable upsell opportunities
- Expand your product portfolio and sell a variety of life-changing products, from cookstoves to smartphones, to existing customers by using already-purchased pay-as-you-go enabled devices to enforce payments
- Reach new segments within your existing customer base and maximize per-unit revenue with device replacements and refurbished sales of highly sought after products
- Encourage ongoing sales relationships using SMS tools to communicate targeted offers, share promotional opportunities, and send payment reminders
At the end of the webinar, there is a Q&A session where our presenter answers attendee questions that pertain to the presentation content or the Angaza solution as a whole.
Stay tuned for more webinars in this ongoing series that will provide the latest tips and strategies for growing your product distribution business.
Interesting Fact: 80% of your future revenue comes from 20% of current customers (source).