If you’ve ever investigated the principles behind customer retention strategy, then you may be familiar with the following time-honored statistic: 80% of your company’s future revenue will come from just 20% of your existing customers. Additional research also suggests that repeat customers are likely to spend 67% more than new customers. With this information in […]

In last-mile markets, overcommitment to one-time sales interactions can limit profitability and hamper business growth. Distribution businesses that invest too heavily in reaching net new customers for every sales effort can end up hindering their ROI through expensive attempts to connect with increasingly hard-to-reach consumers. Establishing longer-term relationships with existing customers in these markets is […]